One Market Demographics

Male Female Median Age
Median Income
Scranton *

Wilkes-Barre *

Hazleton *

Lackawanna & Luzerne County 		44.7%

45.7%

41%

47.4% 		55.3%

54.3%

59%

52.6% 		50.6

50.0

51.4

48.7 		$44,711

$44,465

$41,812

$45,782

*10 mile radius around center city zip in Scranton, Wilkes-Barre & Hazleton
Source: Scarborough Research – Wilkes-Barre/Scranton, PA 2010 Release 1

 

The Times-Tribune/The Citizens’ Voice/Standard-Speaker One Market Newspaper Readership – Lackawanna & Luzerne County Total Adults 417,470

Adults Coverage
INA – Daily, Sunday or web past wk 315,458 75.6%
7 Days Weekday or Sunday 302,204 72.4%
Sunday 4-Issue Cume 286,916 68.7%
Weekday 5-Issue Cume 279,552 67.0%
Sunday Average Issue 228,368 54.7%
Weekday Average Issue 204,209

48.9%

Source: Scarborough Research – Wilkes-Barre/Scranton, PA 2010 Release 1

 

The Times-Tribune/Citizens’ Voice/Standard-Speaker NUMBER ONE VS. Times Leader in Lackawanna & Luzerne County

TOTAL ADULTS
 WEEKDAY
 SUNDAY
Readers
 Coverage Readers
 Coverage
The Times-Tribune
The Citizens’ Voice

Standard-Speaker

 204,209 48.9% 228,368 54.7%
Times-Leader 76,349

18.3%

103,178 24.7%
TT-CV-SS Advantage

127,860

125,190
+167% +123%

Source: Scarborough Research – Wilkes-Barre/Scranton, PA 2010 Release 1