Behind the success of today’s Times-Shamrock Communications is over a century of family tradition — a tradition of progress born of E.J. Lynett, who, in 1895 combined his love of journalism with his exceptional foresight to build the solid foundation of today’s media company.
To ensure that his standards of excellence would not be lost in future generations, E.J. Lynett personally schooled his children in the business and profession. When he died in 1943, William R., Edward J. and Elizabeth R. Lynett took the helm of what would become the Times-Shamrock flagship. Under Edward J. Lynett’s guidance as publisher, The Scranton Times earned national recognition with a 1945 Pulitzer Prize.
From 1891 to 1990, The Times’ strongest daily competition had been the morning Scranton Tribune. When it and its Sunday paper The Scrantonian ceased publication, The Times purchased their nameplates and continued the morning paper, serving readers who were accustomed to a two-newspaper city.
The publishers’ devotion to progress and the needs of the community became evident on June 27, 2005, when after more than 250 years of combined service recording the life and times of the region, Scranton’s two newspapers became one — The Times-Tribune. The transition to a single morning newspaper came after an investment of more than $6 million in newsroom and printing plant technology and equipment.
In addition to The Times-Tribune and the Standard-Speaker, which Times-Shamrock purchased May 1, 2007, the company owns The Citizens’ Voice of Wilkes-Barre and the Republican and Herald of Pottsville.
The Voice was founded in October 1978 by newspaper employees in Wilkes-Barre who sought working conditions better than those offered at the Wilkes-Barre Publishing Co. The newspaper was sold by its employee shareholder-owners to The Scranton Times on May 1, 2000.
The Pottsville newspaper, founded in 1884, serves Schuylkill County and surrounding areas. In 1979, the paper was awarded the Pulitzer Prize for an investigative series. It was purchased by Times-Shamrock in 2003 and made the move from an afternoon newspaper to a morning edition a year later.
Today, the broad-based media company has 15 print publications in Northeastern Pennsylvania, more than 10 radio stations in Scranton/Wilkes-Barre, Baltimore, Milwaukee and Reno markets, dozens of websites, a creative services division and a billboard company.
Times-Shamrock’s four daily newspapers have a combined total weekly audience of 493,785, and its publications and radio stations reach more than 1 million Northeastern Pennsylvania readers/listeners each month.
Donald Farley, President of Times Shamrock Communications Print & Digital
James Lewandowski, CEO for Times Shamrock Communications
By the numbers
The Times, Voice, Speaker & Republican Herald:
Total Daily Readers
Luzerne, Lackawanna & Schuylkill readers
Percent of Adults Reached
Your Advertising Solution
The Times-Shamrock family of newspapers reaches a combined readership of more than a million in Northeastern Pennsylvania.
Radio is an efficient, targeted advertising medium and Shamrock Communications has some of the most popular stations in their markets.
Times-Shamrock’s suite of digital products and solutions includes award-winning websites, and national partnerships.
Times-Shamrock Outdoor has an ever-growing and significant presence in the Lackawanna and Luzerne markets.
Times Shamrock Communication’s family of print publications, Web sites and niche products have the market dominance and reach that you need to cost effectively target your audience and maximize your return on investment.
Learn About Digital Advertising
Times-Shamrock Digital, with our portfolio of Web sites, is the markets’ most trusted source for comprehensive coverage of local news, sports and entertainment. Our suite of Newspaper, Radio and Niche Web sites currently reach over 2 million monthly users, and collect more than 10 million monthly page views.
This tremendous reach, along with tools like video and mobile advertising makes Times-Shamrock’s suite of Web sites the ultimate source for ad targeting, tracking and value.
Shamrock Communications, Inc.
Shamrock Communications, Inc. delivers huge audiences in Scranton, Baltimore and Milwaukee. Radio advertising is an efficient, targeted medium and our radio stations’ reach in their respective markets can help your business.
Reach Northeastern Pennsylvania listening audiences through Rock107, FUZZ 92.1 and ESPN Radio. Reach Baltimore’s core market through The Bay.
Times-Shamrock Outdoor maintains an ever-growing presence in the Lackawanna & Luzerne County markets with boards in some of the most high traffic areas in the region.
Why Times-Shamrock Outdoor? As part of a multi-media giant in the region, TSO presents unique opportunities for multiplatform advertising. Times-Shamrock makes combining outdoor with print and radio easy, affordable and tailor-made to the audience you need to reach. Our new digital boards allow for dynamic and creative campaigns across NEPA. Our boards have over 20,000 impressions a day, reaching consumers 24/7
The Scranton/Wilkes-Barre/Hazleton market is strategically located in Northeastern Pennsylvania spanning Lackawanna and Luzerne counties. With a total population of over 400,000 and households of over 200,000, the market offers unique opportunities for business growth. Positioned just hours away from New York City and Philadelphia and within close proximity to the Pocono region, it has experienced major expansion in the retail and manufacturing industry.
Scranton, Wilkes-Barre and Hazleton are each served by three of Times-Shamrock’s PA dailies, The Times-Tribune, The Citizens’ Voice and The Standard-Speaker creating an attractive media package in reaching this desirable market.
Message from timesshamrock.com - Advertising Inquiry
By the numbers
Times-Shamrock Digital, with our portfolio of Web sites, is the markets’ most trusted source for comprehensive coverage of local news, sports and entertainment. This tremendous reach, along with tools like video and mobile advertising makes Times-Shamrock’s suite of Web sites the ultimate source for ad targeting, tracking and value.
Monthly Page Views
When it comes to the newspaper advertising Times-Shamrock gives us a really good outlet because, let’s face it, in this area people read the newspaper. So any time we do an insert it’s always been a tremendous success for us, we always get a very nice lift in our business.
Joe Fasula, Gerritys Supermarket
The increase in sales were probably the biggest, that made me the happiest. The publicity that we’ve received from customers coming in, old friends that I would see in the street saying that they’ve heard our ads, it’s just over and over and over again.
Jim Cadden / Cadden Brothers
The main advantages are that we’ve done other forms of advertising but we’ve not ventured into radio, now we’re exposed to the new market and that’s been very helpful.
Paul Mackarey / Mackarey and Mackarey Physical Therapy
The people who are connected with this radio station can’t be any nicer and particularly our personal salesperson really understood our history, understood why we do we do.
Jean Manning / Mannings Farm Dairy
By the numbers
Times-Shamrock radio fits every demographic. Radio is an efficient, targeted advertising medium and Shamrock Communications has some of the most popular stations in their markets.
Average hours spent listening per week
Adults 18+ listen to our stations weekly
149 Penn Ave. Scranton, PA 18503